
The convention patch bar that would not stay quiet
Los Angeles · several hundred attendees over two days. A booth team wanted foot traffic, so we built a patch bar with canvas bags and caps as the blank canvas. The patch spread — letters, motifs, and novelty picks — did the recruiting for them; attendees pulled friends over mid-aisle. The lesson for private hosts: an abundant patch menu is not decoration, it is the entertainment. We now size menus up for any party over 50 guests.

